Using Cloud WAF (formerly Incapsula) will benefit your SEO (Search Engine Optimization) efforts in a number of ways. Here are some examples:
Improved Site Speed:
Cloud WAF provides you with Proxy and CDN acceleration features that greatly improve your website speed and performance. This enhances your SEO (Search Engine Optimization) as page-load speed is an important SEO factor, mainly due to the positive effect on user experience (UX).
Besides its CDN Caching and Proxy Geo Distribution capabilities, Cloud WAF also offers website optimization tools that make clever use of the existing website assets. For example, Cloud WAF will automatically Minify your source code, GZip your files and even Cache your "Un-cacheable" dynamically generated content.
The resulting double (or sometimes even triple) digit speed improvement will make your site more SEO-friendly and provide better overall User Experience, thus also improving on-site Conversion.
Protection from Scraping:
Content Scraping is a serious SEO concern due to resulting “duplicate content” issues that can seriously harm your website’s SERP (Search Engine Results Page) ranking and even, in extreme cases, lead to Domain-level penalties. Cloud WAF 'Bad Bot' Blocking features will keep your website safe from all scrapers, thus also safeguarding your hard-earned SERP rankings.
Protection from Link Spamming:
'Link spamming bots' use your website's comments and forums to generate outbound links, and in doing so they turn your site into a “Link Farm”, thus also damaging your Trust and Authority rating and affecting UX.
Spam links can lead to SEO related penalties and, if nothing else, these links just make your site look bad – weak, undermanaged and unprofessional. Cloud WAF Bad Bot Blocking features will keep your website safe from all link spammer, thus also safeguarding your online reputation and your SERP rankings.